The Nucleus Blog

Just a quickie to say that we now have a pretty good range of kids skate and surf clothing and shoes online. This is the first season we have had youth clothing in the webshop so it would be great to have some feedback about what we’ve got and what you would like us to get. Check out our range then post in the comments here what you think if you have a spare minute :-)

We recently took delivery of a relatively new brand in the form of Sutsu. You may not have heard of it yet but we reckon it’s gonna grow pretty quickly. They can do a much better job of describing themselves than I can so here’s what they say:

“Sutsu was born from a single basic ideal… to create a progressive boardsport brand, which has a positive commitment to all that it touches. That includes you, the riders, donning the clothes, our factory staff and most importantly mother earth that gives us the raw materials. As much as we can we aim to make clothes that are design driven but that use sustainable or organic materials”.

I’m sure we all agree that it is becoming more and more important to support brands with a conscience, a lot of the big names are putting out organic ranges now but it’s even better to see someone that is not prepared to compromise at all simply to make more money.

Ethically produced, Fairtrade, organic, they are all buzz words that have not always been associated with good design but Sutsu is very much the exception to the rule. Their branding is clean and their graphics are slick. It’s a company to watch, mark my words. Check out our range here and hit up the comments with anything you’d like to say about ethically produced clothing, Sutsu itself, trees, car fumes, etc!

I’m sure you’ll be glad to know that we now stock Fenchurch clothing. We got our order in last week and it’s real nice stuff. The brand was started back in 2000 by a group of friends…

“The result of many late-night sessions the idea to create our own brand is born. We already made our own clothes so we decided to take it to the next step and make clothes for people like us, who searched for a style they could identify with. We decide to call our brand Fenchurch after a part of London where we used to skate.” (read more).

They have come a long way in the last 10 years, by producing consistently excellent products they have gone from being a niche brand to a household name, even Paris Hilton loves a bit of Fenchurch!

We have a small but strong range of both mens and ladies clothes and accessories, from belts to jackets, tote bags to dresses. Hope you like them.