The Nucleus Blog

We recently took delivery of a relatively new brand in the form of Sutsu. You may not have heard of it yet but we reckon it’s gonna grow pretty quickly. They can do a much better job of describing themselves than I can so here’s what they say:

“Sutsu was born from a single basic ideal… to create a progressive boardsport brand, which has a positive commitment to all that it touches. That includes you, the riders, donning the clothes, our factory staff and most importantly mother earth that gives us the raw materials. As much as we can we aim to make clothes that are design driven but that use sustainable or organic materials”.

I’m sure we all agree that it is becoming more and more important to support brands with a conscience, a lot of the big names are putting out organic ranges now but it’s even better to see someone that is not prepared to compromise at all simply to make more money.

Ethically produced, Fairtrade, organic, they are all buzz words that have not always been associated with good design but Sutsu is very much the exception to the rule. Their branding is clean and their graphics are slick. It’s a company to watch, mark my words. Check out our range here and hit up the comments with anything you’d like to say about ethically produced clothing, Sutsu itself, trees, car fumes, etc!